How it Started: The Drama Association of Wales was seeking a comprehensive brand refresh to align more closely with their mission and ethos. Over the span of four months, a detailed and strategic approach was undertaken to revitalise their brand image and online presence. The project commenced with the development of a landing page, ensuring continued engagement with their community during the website's transformation.

Brand Identity: A critical phase in this journey was the reimagining of their brand identity. Through a collaborative process, a new logo and visual identity were developed, each element thoughtfully chosen to reflect the association's cultural and theatrical significance. This phase laid the groundwork for a more targeted and impactful brand strategy.

Squarespace Website: The redesign of the website was approached with care, starting with a thorough analysis of existing content to preserve the association's historical value. The objective was to enhance the site's functionality and user experience, making it a more effective tool for community engagement. This involved detailed planning of the site structure and features, followed by rigorous testing and adjustments to ensure accessibility and ease of navigation.

Final Result: The project culminated with a farewell package that included a comprehensive overview of the achievements and strategic insights gained, along with exclusive discounts for future services. This project exemplifies a commitment to delivering lasting value and fostering a strong, supportive relationship with clients beyond project completion.