The Mission: In showcasing my design skillset and style, I crafted the 'COSY COFFEE' brand concept, aiming for a distinctive identity that combined simplicity with premium aesthetics. Embracing the Art Deco theme of the 1930s, characterised by geometric precision and streamlined elegance, I opted for a serif font and a sophisticated colour palette of dark blues, greens, and gold to evoke a sense of richness and professionalism.

Concept Phase: From 30 initial sketches, the interlocked 'CC' logo emerged as a versatile symbol, adaptable in both monochrome and colour settings. The choice of Didot Lt Pro font further elevated the brand's premium feel. A meticulously crafted Art Deco pattern, predominantly in gold against a gradient of dark blue tones, set the background style, adding a layer of sophistication.

Logo: Offered in various configurations, the logo was envisioned for diverse applications, from print materials to digital platforms. Online mock-ups were employed to showcase the brand's contextualised presence on bookmarks, coffee cups, and store signs. Menu covers and business cards were meticulously designed as tangible exemplars of the brand's expected look and feel.

Marketing: To convey the brand's marketing potential, I crafted Instagram Reels, Stories, TikTok videos, and photos, providing a comprehensive glimpse into how the visual elements could be leveraged across various platforms. This brand concept serves not only as a testament to my design skills but also as a transparent guide for potential clients, offering tangible evidence of the transformative impact my work could have on their brand identity. It goes beyond words on a website, providing a visual narrative of the potential outcome when partnering with my design expertise.